Friday, 10 April 2009

What kind of media institution might distribute your media product and why?

To find out how popular teen comedies were at the box office i went to boxofficemojo.com (a website that tells you the earnings made by different films). This would help me understand which media institution makes films similar to ours and makes them a box office hit. So i looked at the high school comedy movies section of the website and found this top 5.

Rank, Film name, studio, total money earnt
1. Superbad - Sony - $121,463,226
2. Porky's - Fox - $111,289,673
3. American Pie - Universal - $102,561,004
4. Mean Girls - Paramount - $86,058,055
5. Ferris Bueller's day off - Paramount - $70,136,369

From this data i thought that the best institution to choose would be paramount. They seem to specialise in comedies and even have 2 dedicated comedy tv channels. As they put so much money into comedy shows and films i think they would be the best institution to distribute my film.

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