Who would be the audience for your media product?

Our main audience we were aiming our film at was teenagers. We felt this was the best group to aim at as it tackled everyday teenage issues and it involved teenage actors. The fact that it was set in a school also canters towards that audience age. Films that are set in a high school or indeed any school are proven to be very popular with teenagers of both genders. Similaly our film is not really aimed at boys or girls even though the majority of the characters are boys. We did a audince feedback questionaire where people watched our film and filled in a sheet of questions about our film. From this we decided that all of the male audience found the two minute film funny and all agreed that it was a comedy. Although most of the female audience also thought it was a comedy there were a few girls who didn't understand the humour and thought it was an action film!!!! This further backs up my point that our film is predominantly for a male audience. But also i think that people who like comedy will obviously like it so they are also part of the intended audience for our film. In the survey we did about our film 75% of people asked said they would watch the film based on the first two minutes which means that as they have seen good comedy in the opening they think they would enjoy the whole film. Our film could also appeal to adults aswell as teenagers. I know this because the adults present when we showed our film were all impressed and also said they would watch the rest of the film based on the opening two minutes.

What kind of media institution might distribute your media product and why?

To find out how popular teen comedies were at the box office i went to boxofficemojo.com (a website that tells you the earnings made by different films). This would help me understand which media institution makes films similar to ours and makes them a box office hit. So i looked at the high school comedy movies section of the website and found this top 5.

Rank, Film name, studio, total money earnt
1. Superbad - Sony - $121,463,226
2. Porky's - Fox - $111,289,673
3. American Pie - Universal - $102,561,004
4. Mean Girls - Paramount - $86,058,055
5. Ferris Bueller's day off - Paramount - $70,136,369

From this data i thought that the best institution to choose would be paramount. They seem to specialise in comedies and even have 2 dedicated comedy tv channels. As they put so much money into comedy shows and films i think they would be the best institution to distribute my film.